Pimp This Bum: It's not what you think

How a local website has changed the face of the fight against homelessness

By Andrea Afra

"I'm back in the fight. I'm tired of laying down. I'm tired of giving up. This life, it's worth fighting for. It's worth fighting for."

After starting an internet marketing company, Ascendgence, Kevin and Sean Dolan, a father and son team, decided to prove their effectiveness by creating a campaign to show that they could successfully drive attention to wherever they targeted. Their new project: PimpThisBum.com. They knew the name would induce visions of bum fights or worse, and either piss people off or make them laugh, but either way, it would stay in their minds.

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